gamescom is the place to be for everyone who loves gaming. With a mix of entertainment, business, community, and a unique festival character it is the hotspot for gamers, developers, manufacturers, and other industry players. This presentation offers valuable insights into the fascination and success of gamescom, from key physical and digital KPIs to its USP and international approach. Streaming on BIG - https://bigfestival.com.br/livestream Translation to Brazilian Sign Language