Leading websites worldwide 2025, by monthly visits

In August 2025, Google.com was the most visited website worldwide, with an average of 98.2 billion monthly visits. The platform has maintained its leading position since June 2010, when it surpassed Yahoo to take first place. YouTube ranked second during the same period, recording over 48 billion monthly visits.

The internet leaders: search, social, and e-commerce

Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene.

What is next for online content?

Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.